Nurturey PinkBook: Mum & baby app for iPhone and iPad

NHS provides 82 pages long paper book called digital personal child health record (red book) to all pregnant mothers - to track and manage the health of the newborn through to early childhood. The best time to get started with the red book is during pregnancy for a complete journey. But shouldnt the NHS red book be digital?

It is now, with Nurturey PinBook. :)

Nurturey PinkBook is the smartest digital upgrade for the NHS paper red book, to manage Pregnancy and Child Health:
- Linked to the NHS systems for your’s and your child’s health records, and assured by NHS for each integration.
- Magical experience with NHS Login.
- Comprehensive health management features during pregnancy (NHS guidance, tests, kick counter etc) and childhood (Measurements, Vaccinations, Dental, Vision and Milestone etc)


Nurturey PinkBook is Safe and Secure. Nurturey has been through a rigorous approval process by NHS for all the integrations. Its NHS DTAC ready (Digital Technology Assessment Criteria). Nurturey meets NHSs rigorous security, information governance, privacy, clinical safety, technology, and design standards.


Moreover, Nurturey complies with EU security guidelines and GDPR.

1. NHS-linked features
a) Pregnancy:
• Access trusted NHS guidance using smart algorithms, manage GP/midwife appointments such as pregnancy reviews, tests, and scans.
• View pregnancy records such as tests and scans according to the check-up schedule
• Order prescriptions
• Message the GP for any health queries
+ more NHS-linked pregnancy features

b) Child health:
• Access your childs vaccinations, GP appointments and other NHS health records
• Receive trusted NHS guidance related to child health
• Order prescriptions
+ many more NHS-linked health features

Use NHS Login to access Nurturey for a fully automated and magical experience.

3. Track health and development indicators
a) Child health:
• Vaccination schedule
• Height and weight against WHO growth charts
• Z score and BMI
• Dental health and vision health
+ more child health features that help parents stay on top of their childs growth and development

b) Pregnancy:
• Overall health, access test and scan results during pregnancy using our ‘Health Card’
• Check-up schedule
• Kick counter to count babys movements
• Know your pregnancy choices by using the birth planner
+ more pregnancy features to help women feel supported, informed, and encouraged during their pregnancy and post-pregnancy time

c) Cognitive exercises and milestone tracking stimulate brain growth. Tools like Growth Milestones, Alexa Mental Math, etc are built-in to make learning fun for the little one.

4. Alerts
a) Receive alerts and reminders, as important actions become due such as vaccination dates, pregnancy tests, and scans etc.

5. Proactive insights and reports
a) Understand emerging health needs using benchmarked WHO data with the help of growth charts.


8. Many of the features in Nurturey are free, while some (especially premium tools/features) will require payment/subscription.

Currently, we offer two subscription options:
• Premium (1-month)
• Premium super saver (1-year)

Additional subscription information:
• Payment will be charged to your iTunes Account at confirmation of purchase.
• Subscription automatically renews unless auto-renew is turned off at least 24-hours before the end of the current period.
• Account will be charged for renewal within 24-hours prior to the end of the current period.
• Subscriptions may be managed by the user and auto-renewal may be turned off by going to the users Account Settings after purchase.

Privacy Policy - https://nurturey.com/home/privacy
Terms of Use - https://nurturey.com/home/terms

All of us, at Nurturey, are always excited to hear from you. If you have any queries, feedback, or concerns, please write to us at support@nurturey.com

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